Objective
As a result of a manufacturing company acquiring a competitor, several employees lost their jobs. To elevate morale and increase loyalty to the remaining employees, management decided to give the employees a recognition gift for Thanksgiving.

Strategy
The company decided to give the crystal Universal Picture Frame to the remaining 135 employees. The company’s mission statement, logo as well as the tagline: “YOU are the present and the future,” were beautifully hand etched around the crystal frame.

On the Monday before Thanksgiving, the crystal Universal Picture Frame was delivered to each employee along with an invitation to the company Thanksgiving dinner. The employees also received a gift certificate for a turkey at their local grocery store.

Universal Picture Frame - Item #5328

Result
The crystal Universal Picture Frame, as well as the Thanksgiving dinner was a great hit with the employees. The dinner gave management the opportunity to thank the employees for their dedication to the company, and explain the company vision for the coming year. The company felt that the promotion was a huge success, and a memorable way to show appreciation to the employees.