Objective
A major auto manufacturer wanted to increase product quality and ensure that each facility was up to company standards. Therefore, the company developed a Total Quality Management program.

Strategy
To gain participation from each department head, managers were given a cultured stone Themestone Award with the word “Quality” etched on it. A complete explanation of the program accompanied the award.

At the end of the program, the location with the best quality record was honored with a company lunch, and presented with the crystal Serenity Award. The name of the location and each department manager was hand etched on the crystal award.

Result
Quality control increased at each location, and the competition helped to motivate each of the managers. The managers were motivated by receiving the cultured stone and crystal awards, and looked forward to filling their facilities with as many crystal awards as possible.