Objective
A coach bus tour company wanted to increase driver safety with the goal of eliminating 100 percent of accidents throughout the year.

Strategy
The company presented the detailed, crystal Coach Bus to each of the managers at their five locations with information about the program. Throughout the year, drivers were evaluated and received a safety rating.

Drivers that received a rating of “highly safe” or “exceptionally safe,” received various recognition rewards throughout the year, such as duffle bags, jackets and coolers.

At the end of the year, the final safety award was presented to the drivers with the best ratings. The company chose the elegant black glass and crystal Tuxedo Newport award for its symbolism to successful performance, to present to the drivers.

Coach Bus - Item #6058

Tuxedo Newport - Item #6064

Result
Driver safety increased immensely. There were no accidents during the entire year! This was the greatest safety increase in the history of the company. The drivers felt truly appreciated for their dedication, and were honored to receive the beautiful black glass and crystal Tuxedo Newport award.